The Lotteriinspektionen, the Swedish regulator, has been giving plenty of licenses to gambling operators, and one of these operators is TSG (The Stars Group) which is one of the Canadian online casino gaming giants. The operator has earned a license in 2018 and is going in full force into the regulated iGaming industry in Sweden in 2019.
The flagship poker brand of The Stars Group, PokerStars, as well as its Sports betting brand, BetStars became fully operational for Swedish players. The Swedish players can enjoy their favorite poker games and sports betting markets on their desktops and mobiles. According to the press release by the company, the two brands are live and will allow the players of the Scandinavian country to access both gaming platforms through Androids, iOS, Linux, Mac, and Windows.
Players will enjoy a wide array of poker fun through PokerStars.Se and FullTilt.Se, where they will find more than 500 top notch games that they can enjoy. Also, Swedish players will have unlimited access to more than 370 sports betting markets that extend to cover more than 370 markets across twenty-five sports. There are also some Specialist options available at BetStars.Se.
Guy Templer, the Chief Operations Officer of the Stars Interactive Group, stated that the team is proud that they will be offering the full range of products that PokerStars ad BetStars has, in the newly regulated Swedish market. He also added that the explicit rules and regulation of the new market, under the Lotteriinspektionen, is a massive step for the online gambling industry of the country, as well as the players. The latest move is going to give The Stars Groups a great chance to offer its established services and products to the eager Swedish players in the new market.
The Stars Group has more than 21 licenses in total, which makes the Toronto based company one of the well-renowned licensed iGaming experts, as well as being one of the biggest companies in Canada. The company is also one of the strong advocates for operating in regulated markets, and this is why it has waited a long time before it could offer its services in Sweden.
PokerStars by The Stars Group has been offering a stellar experience for players for more than 17 years since 2001, and it now runs one of the most popular online poker gaming domains. The big brand has some of the most advanced cybersecurity in the world, as well as plenty of tournaments for its players worldwide. PokerStars has more than 182 billion poker hands and still counting, which beats any other operator in the industry worldwide.
As for BetStars, the Sportsbetting brand, it offers a great set of exclusive new products and services for its European players, including the Swedish market. Therefore, the Stars brand will provide players in Sweden with a seamless experience where they can switch between casino gaming, sports betting and poker with ease.
Michael Dean Moriarty has over 20 years in the igaming and casino industry. He has written for several major publications as an expert in gambling and casino conduct.